Transforming Media Execution, Together.

At Pathlabs, we envision a world where results are simple, media and services are cost-effective and performance-oriented, but most importantly a world where accountability, transparency, and confidence in media exist.

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Our Purpose

We Are Digital Ad Experts.

Pathlabs exists because marketers are forced to navigate a messy, confusing, and expensive digital advertising ecosystem that has too many tools and not enough solutions. Rest assured, we are experts at this stuff. We cut through the clutter and provide platform-agnostic digital advertising solutions for budgets that are fit for mid-market brands and agencies.

We Take on the Investment.

Building a top-notch media execution team takes a serious investment in people, platforms, analytics tools, and measurement systems that can be overwhelming to many teams and budgets. This additional stress may force these businesses to make difficult decisions. Not to mention, these fixed costs are often difficult to manage. We take on these costs so that you don’t have to.

We Handle the Technology.

At Pathlabs, we focus on using technology to automate key steps in the campaign management process. This drives down the cost to serve our customers and helps us provide the media, measurement, analytics, and solutions that are typically reserved for the Fortune 1000. This way, you can focus on running your business, not managing the intricacies of media execution.

Join Our Team

At Pathlabs, our people are at the core of everything we do. We are committed to a culture of inclusivity, where everyone is treated equitably and with respect. We thrive on the belief that we can change this industry for the better. We embrace big ideas and welcome change. We are radically transparent with one another and set aside self-interest in favor of candid, honest feedback. But most importantly, we challenge ourselves and others to succeed by holding ourselves accountable for results and growth.

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Leadership Team

  • William Lapointe

    William Lapointe

    Chief Executive Officer

  • Mario Schulkze

    Mario Schulzke

    Chief Operating Officer

  • Cortland Fondon

    Cortland Fondon

    Chief Services Officer

  • Kara Gallinger

    Kara Gallinger

    Chief Financial Officer

  • Evan Ladensack

    Evan Ladensack

    Chief Sales Officer

  • A woman with blonde hair smiling, wearing a dark navy blouse with a bow tie at the collar, standing against a plain white background.

    Kristen Lothrop

    Vice President of Media Services

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    Morgan Welch

    Vice President of Marketing

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    JC Clarke

    Vice President of Agency Growth

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    David Robbins

    Vice President of Agency Growth

  • A smiling woman with long, wavy blonde hair, wearing a green dress with white floral pattern, outdoors with a blurred natural background.

    Courtney Packard

    Vice President of Agency Growth

  • Nick Lange

    Nick Lange

    VP of Media Products

 Our Core Values

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  • We want the Pathlabs service to not be just a service, but an experience. Even better - an unforgettable experience.

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  • We prioritize relationships first. Building, valuing, and maintaining strong relationships is the cornerstone of success. Growth comes when we facilitate it.

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  • Like debt, things left unsaid, problems left unsolved, compound over time, and get worse. We solve problems now, bury the hatchet, and move on. We are clear and kind. We own it.

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  • We provide value to our customers by being experts. That means we do the work and don’t take shortcuts. We are humble and hungry. When it comes to trying to be the best, there’s no finish line.

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