Transforming Media Execution, Together.
At Pathlabs, we envision a world where results are simple, media and services are cost-effective and performance-oriented, but most importantly a world where accountability, transparency, and confidence in media exist.
Our Purpose
We Are Digital Ad Experts.
Pathlabs exists because marketers are forced to navigate a messy, confusing, and expensive digital advertising ecosystem that has too many tools and not enough solutions. Rest assured, we are experts at this stuff. We cut through the clutter and provide platform-agnostic digital advertising solutions for budgets that are fit for mid-market brands and agencies.
We Take on the Investment.
Building a top-notch media execution team takes a serious investment in people, platforms, analytics tools, and measurement systems that can be overwhelming to many teams and budgets. This additional stress may force these businesses to make difficult decisions. Not to mention, these fixed costs are often difficult to manage. We take on these costs so that you don’t have to.
We Handle the Technology.
At Pathlabs, we focus on using technology to automate key steps in the campaign management process. This drives down the cost to serve our customers and helps us provide the media, measurement, analytics, and solutions that are typically reserved for the Fortune 1000. This way, you can focus on running your business, not managing the intricacies of media execution.
Join Our Team
At Pathlabs, our people are at the core of everything we do. We are committed to a culture of inclusivity, where everyone is treated equitably and with respect. We thrive on the belief that we can change this industry for the better. We embrace big ideas and welcome change. We are radically transparent with one another and set aside self-interest in favor of candid, honest feedback. But most importantly, we challenge ourselves and others to succeed by holding ourselves accountable for results and growth.
Leadership Team
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William Lapointe
Chief Executive Officer
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Mario Schulzke
Chief Operating Officer
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Cortland Fondon
Chief Services Officer
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Kara Gallinger
Chief Financial Officer
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Evan Ladensack
Chief Sales Officer
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Kristen Lothrop
Vice President of Media Services
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Morgan Welch
Vice President of Marketing
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Alexis Lockwood
Vice President of Revenue Operations
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David Robbins
Vice President of Agency Growth
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Courtney Packard
Vice President of Agency Growth
Our Core Values
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We want the Pathlabs service to not be just a service, but an experience. Even better - an unforgettable experience.
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We prioritize relationships first. Building, valuing, and maintaining strong relationships is the cornerstone of success. Growth comes when we facilitate it.
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Like debt, things left unsaid, problems left unsolved, compound over time, and get worse. We solve problems now, bury the hatchet, and move on. We are clear and kind. We own it.
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We provide value to our customers by being experts. That means we do the work and don’t take shortcuts. We are humble and hungry. When it comes to trying to be the best, there’s no finish line.