“We are pioneering In-Play, a modern non-intrusive ad format that appears inside game scenes - think virtual billboards that give players a great brand impression rather than the frustration of interrupted playtime. There are 2.7 billion gamers on the planet, from every demographic, so gaming as a media channel has almost limitless potential. In-Play is brand safe, scalable, measurable and a hugely diverse channel so it’s time you entered the game.”