Meet Conner - Pathlabber Spotlight
Great companies start with great people. With this series, we want to give you a peek behind the curtains, so you can get to know some of the talented individuals who make this company awesome!
Short introduction. Summarize your life story in a few sentences.
Husband. Father. General Nerd?
Where are you from?
Grand Rapids, Michigan
What are your hobbies and passions?
I enjoy hockey, riding my bike, snowboarding, and playing video games. Unfortunately for me, I live in the lower peninsula of Michigan and the snowboarding takes place on old landfills and the biking is all cross-country. That's why I work in digital media and I am not an extreme sports athlete for Red Bull. Or at least, that's what I tell myself. Although, now that I work for a company headquartered in Montana, that could all change.
I've never outgrown the 90's, so my tastes in pretty much all things are perpetually stuck there. Seinfeld, The Simpsons, Power Rangers, and The Mighty Ducks are some of my favorite TV shows and movies of all time. Lately, I've been enjoying trying to get my daughter to join in on some of these lifelong passions of mine, but she's not having it!
What is your role at Pathlabs?
Account Director
How has your career path led you to Pathlabs?
I've spent the last 10 years working with advertising agencies across North America to build better and more efficient digital advertising strategies for their clients. While working at an advertising agency in Grand Rapids, I was a client of LumenAd and Pathlabs. I thought the work was exceptional and always enjoyed my interactions with everyone on the Pathlabs team.
Why Pathlabs?
When I was a client of Pathlabs, everything was always executed well with consistent communication and transparency. Everyone that I had the pleasure of working with as a client of Pathlabs seems to still be an employee at Pathlabs years later. Everyone has a passion for digital media, and it makes coming to work every day more enjoyable when you're around other like-minded individuals who are also geeked out over digital advertising.
What excites you about the future?
Opportunities! The entire digital advertising landscape is set to change. Excited to be on board with a company that is growing so rapidly and performing amazing work!
