Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
Webinar Recap: 4 CTV Challenges Facing Independent Agencies — and How to Solve Them
Two of Pathlabs leading CTV experts, Vice President of Agency Growth, JC Clarke, and Vice President of Media Products, Nick Lange, sat down with Real Time Solutions’ SVP of Media, Jen Pera, to discuss four hurdles keeping many independent agencies from taking advantage of the CTV boom and strategies to bridge the gap between linear and CTV advertising.
The #1 Challenge Media Buyers Face Today (And How to Solve It)
80% of media buyers say managing campaigns over multiple platforms is their top challenge. Yet only 31% feel they have the infrastructure to execute effectively. See how Pulse by Pathlabs streamlines media execution .