How CCF Makes its Digital Campaigns More Profitable with Pathlabs
Case Study
Client: CCF
CCF is a Minneapolis-based communications advertising agency, with 30+ team members working to help 20+ active media clients connect with their customers.
Challenges
• Managing every detail of digital media in-house
• Feeling the impact on their productivity and profitability
• Struggling to find, hire, and retain digital media talent
• Lacking dashboard solution and losing business
• Looking for a partner to act as their digital media team
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“Often, I was down in the weeds when I should have been working on the big picture, such as leading on strategy or working on new business.”
Solution
Pathlabs provides CCF with:::
• Dedicated digital media team that delivers for its clients
• Best-in-class technology that drives down costs
• Media planning and buying that drives performance, leads, and revenue
• Execution and optimization of digital campaigns
• API connections and automated reports that enable CCF to provide transparent data to clients
• Culture of dedication and teamwork
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“When Pathlabs took over our digital media buying, clients immediately saw better performance for the same dollars.”
Results
• 30% more profitable on every campaign
• 50% reduction in staff costs
• More hours back to spend on growth-focused priorities
• Delivering for both the agency—and its clients
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“From a partnership standpoint, Pathlabs are the best I’ve worked with.”
Andy Brunn Media Director, CCF
