New Page | Pathlabs

When a regional internet service provider (ISP) set out to expand market share in a competitive southern metro, its agency of record (AOR) leaned into what it does best—brand storytelling. The agency introduced a fictional spokesperson and produced a bold new video campaign. To place the story in front of the right audience, the agency turned to its long-time Media Execution Partner (MEP), Pathlabs.

CLIENT TYPE: Independent Agency