Paid Search Services
Maximize your clients' website visibility with the expertise of the dedicated team at Pathlabs. Our seasoned professionals specialize in Paid Search Services, ensuring your clients' websites attract high-value search queries and the most relevant traffic.
Reach Your Target Audience with Paid Search
With the right paid search expertise, search ads can be placed within the search engine results pages (SERPs) of high-intent, relevant users. Pairing this with the massive volume of daily search queries processed by search engines like Google (8.5 billion daily searches), this channel is a prime opportunity to reach key audiences and maximize online presence.
Why Choose an MEP for Paid Search?
Media execution is a science. Paid search campaigns, in particular, demand rigorous monitoring and frequent optimization. So, when agencies juggle multiple paid search campaigns for their clients, it can become overwhelming.
Pathlabs offers a solution by serving as a Media Execution Partner (MEP), partnering with agencies to provide the necessary people, workflows, and technology to execute PPC campaigns to the highest standard.
Our Comprehensive Approach to Paid Search
At Pathlabs, we boast a designated team of paid search specialists and campaign analysts who execute campaigns on behalf of our agency partners.
These teams work closely with agency partners to understand objectives and KPIs, building the right digital marketing strategy. Then, they hone in on the tactical aspects of execution, optimization, retargeting, data-driven analytics, and reporting for each campaign.
Benefits of Our Paid Search Services
Pricing Model
Pathlabs' extensive media buying spend allows us to offer competitive pricing models for our agency partners.
Realistic Approach
We approach paid search with a critical eye, assuring campaign builds at the highest quality, questioning strategy decisions, and verifying that every decision aligns with objectives. If there's a better approach or if a paid search isn't the right fit, we'll consult with you.
Expert Guidance
Our in-house experts are dedicated to delivering tailored solutions and ongoing support to ensure you achieve your advertising goals.
Advertising Technology
Our team has full access (and is proficient) in the latest and greatest versions of paid search platforms like Google Ads and Microsoft Advertising. We stay ahead of the tech, so you don’t have to.
Experienced Team, Exceptional Results.
Pathlabs has successfully run paid search campaigns across dozens of industries, from driving online purchase conversions to form fills and building awareness. Coupled with our large team of campaign specialists and analysts, we possess a wealth of collective knowledge, allowing us to drive great results.
We take media execution so seriously that we manage over 165 million dollars in digital media annually, with a significant portion dedicated to paid search advertising.
Hear It From Our Customers
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![Black and white photo of a man with glasses, a goatee, wearing a leather jacket and a dark shirt, smiling at the camera.]()
Pathlabs has helped grow our media business with current clients because they’ve proved they do media better. Clients have evidence that their campaigns are working, so they continue to invest good money after good money.
Sam Burn, Strategy Principal, Cayenne Creative
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![Chelsea Kauss]()
"Pathlabs is more than a vendor. They're part of our team! Providing new ideas & insights - we're thrilled to have them on board."
— Chelsea Kauss, Director of Account Services, The Partnership
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![Black and white photo of a smiling man with a beard and mustache, wearing a zip-up jacket, sitting in front of a wooden panel wall with framed artwork]()
“As soon as we got on the phone with Pathlabs, there was an immediate sense of calm. Their business model supported exactly what we needed. Their personalities and demeanor were in sync with ours and something clicked in me that they shared our values and commitment to over-delivering on every piece of work.”
— Clay Deal, Media Director, Simantel
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![Andy Brunn]()
"Pathlabs is the best digital media partner I've worked with. They consistently deliver results for our agency -- and give our clients better performance for the same dollars."
— Andy Brunn, Media Director, CCF
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![Katie Glaisyer]()
"We're spending more time with clients than ever before. With Pathlabs, my team spends 50% less time managing media."
— Katie Glaisyer, VP, Media Director, Merlino Media Group
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![Ashley Nix]()
"Pathlabs came to us at the perfect time. We were eager to launch a campaign in a matter of a week, and Pathlabs worked effortlessly to meet our deadline. That's when we knew they were going to be an excellent long-term partner."
— Ashley Nix, Digital Strategist, The Partnership
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![Geoff Peddicord]()
"For me, Pathlabs has transcended the concept of a typical vendor. They are incredibly transparent on every level and make it crystal clear that their #1 priority is our organization’s success.”
— Geoff Peddicord, Vice President, Marketing - First Security Bank
FAQs
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Paid search is an advertising channel where teams pay to bid on various keywords and search queries, allowing their advertisements to appear in relevant search engine results pages (SERPS). These paid search ads display above organic search results and are demarcated with "ad."
Advertisers commonly execute paid search campaigns using Google Ads, Microsoft Ads, and more. They set up the campaign in-platform, providing ad copy and content, inputting objectives, and setting targeting parameters for audience, keywords, phrases, and bidding criteria.
The search engine technology places ads in relevant search results based on factors like the search terms used, ad content quality score, and the advertiser's bidding price, among other considerations. Advertisers primarily use the pay-per-click model (PPC) in paid search, only paying when users click on their ad.
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Most agencies use an in-house team or outsource to multiple service partners to execute their paid search campaigns. With Pathlabs, we offer agency teams the best of both worlds. We provide them with people, workflows, and technology to help them execute paid search ad campaigns successfully. Additionally, we will do the work of keyword research and overall campaign execution for them, freeing up capacity for teams and agency leaders.
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To effectively target audiences in paid search campaigns, teams must understand the capabilities of paid search platforms, like Google Ads, which allow targeting based on users’ physical location, language, demographics, interests, etc. Leveraging this granularity and aligning it with the target audience profile adds another layer of accuracy and precision to the campaign.
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Most businesses can benefit from paid search ad campaigns, as search engines receive massive volumes of diverse traffic daily. Some portion of their target audience likely resides within this traffic, making paid search a great chance to reach them.
However, it always depends on the business objective and where it falls within the marketing funnel.
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