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10 Powerful Advantages of Social Media Advertising
Explore 10 powerful advantages of social media advertising for agencies. Learn about the benefits of social ads for precise targeting, scalability, and more.
MediaPost Releases Six-Part Series on Pathlabs’ Work with Independent Agencies
The major publication, MediaPost, released a six-part series exploring key challenges independent agencies face performing media execution and an innovative solution to solving them through media execution partnership.
What Is Cross-Device Targeting in Advertising?
Curious about cross-device targeting in advertising? From reach to engagement, explore the impact of cross-device targeting for marketing campaign success.
Understanding Pacing in Digital Advertising & Optimizing Results
What is pacing in advertising? Explore the concept of pacing in digital advertising to fine-tune your ad spend and achieve optimal performance!
Organic vs Paid Social Media: Weighing the Pros and Cons
Want the secret to social media success? Weigh the differences between organic vs paid social media and build a strategy that unlocks opportunities for growth.