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Rewinding 2025: The Biggest Stories in Ad Tech From This Year
2025 reshaped the ad tech landscape, from Google’s monopoly ruling to streaming partnerships and AI’s growing role in advertising. Here’s what happened and why it matters.
Your Guide to Political Advertising & Local Election Marketing
Political ad spend is focused on states, local races, and CTV. See the rules, the real budget trends, and how independent agencies can win with Pathlabs’ Media Execution Partnerships.
Creative Testing: Best Practices for High-Impact Ad Campaigns
Master creative testing for better ad results. Learn ad creative testing best practices and key strategies for high-impact campaigns and maximum results.
Exploring Static Ads: Are They Still Effective in Marketing?
What is a static ad? Get actionable insights and explore the current best practices for incorporating static ads into your marketing strategies.
Agencies Are Focused On Mastering Ultra-Short Video Ads - and You Should Be Too
Explore the world of ultra-short video ads with insights from our experts. Discover how to engage your audience in just three seconds and personalize your approach for lasting brand connections.
What Is a Campaign Strategy?
What is a campaign strategy? Learn about the key elements of a digital marketing campaign strategy + how to set your goals and put your plan into action.
Are Outsourced Marketing Services a Good Fit for You?
Are outsourced marketing services a good fit for your agency? Learn the advantages of working with an outsourcing marketing agency and when it's a great idea.
Creative Fatigue: How Often Should I Update Creative?
Let’s talk about creative strategy. When it comes to digital campaign performance, there is a silent killer that often goes overlooked: creative fatigue.