Blog

News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.

Young man with a beard wearing a brown T-shirt and black cap working on a laptop at a desk in a modern office.

Pathlabs Marketing 10/25/21 Pathlabs Marketing 10/25/21

7 Top Return on Ad Spend Questions Answered

Measuring ROAS is incredibly important. First, it’s comparative. You can compare your ROAS today with your ROAS yesterday to see if the effectiveness of your campaigns is increasing or decreasing. You can also compare your ROAS from each channel to see where you should spend money.

Pathlabs 10/20/21 Pathlabs 10/20/21

Ad Impressions That Matter: Using Viewability Benchmarks

Viewability is a metric that tracks impressions that users can see. IAB defines a viewable impression for Display ads as 50% of its pixels are in view for a minimum of 1 second.

Pathlabs 10/14/21 Pathlabs 10/14/21

Meet Courtney – The Newest Labber

Meet Courtney Packard. The newest addition to the Pathlabs team.

William Lapointe 10/5/21 William Lapointe 10/5/21

Media Buying vs. Media Execution

When it comes to digital media, there is a real difference between media buying and media execution. Read on as Will digs into the nuances of both.

Pathlabs Marketing 9/30/21 Pathlabs Marketing 9/30/21

The Basics of Digital Advertising KPIs

Key Performance Indicators, or KPIs, are guideposts for your digital advertising campaigns. They are metrics that are used to quantify progress toward important business objectives.