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Rewinding 2025: The Biggest Stories in Ad Tech From This Year
2025 reshaped the ad tech landscape, from Google’s monopoly ruling to streaming partnerships and AI’s growing role in advertising. Here’s what happened and why it matters.
Your Guide to Political Advertising & Local Election Marketing
Political ad spend is focused on states, local races, and CTV. See the rules, the real budget trends, and how independent agencies can win with Pathlabs’ Media Execution Partnerships.
How AI Is Transforming Paid Search Strategy
AI is rewriting the rules of paid search. Learn how independent agencies can adapt strategy, improve forecasting, and drive results with automation, zero-click awareness, and smart execution.
7 Platform Updates That Will Define Independent Agencies In 2026
Need to separate what’s new and valuable from what’s just new? Learn how independent agencies can leverage this 2025’s latest tools to scale their growth.