Need to streamline your campaign optimization process? Learn how to optimize marketing campaigns efficiently + overcome the challenges many agencies face.

What are dynamic search ads and how do they compliment existing ad campaigns? Explore our guide to DSA best practices for agencies and in-house teams.

Need to create media planning strategies while editing, tracking, and managing media plans effectively? Discover the best media planning tools and software for teams and agencies.

What is programmatic video advertising? Here's everything you need to know about video programmatic advertising, from the benefits to best practices and more.

What do media planners do and what does a media planner's career path look like? Learn where to start + how to decide if a media planning career is right for you.

Google Tag Manager Containers (GTM Containers) are an important part of many digital advertising campaigns. They are small pieces of code that allow Google Tag Manager (GTM) to fire tags.

Curious about programmatic audio? Let's explore the advantages of programmatic audio advertising + where to start.

What is CTV and what goes into an effective CTV advertising strategy? Explore the advantages of CTV advertising and how to overcome its challenges.

Resources and information for measuring the ROI of your campaigns.

Announce the launch of Joinr (our sister company), a free, automatic ad data unification tool that helps marketers automatically analyze and visualize cross-channel ad data!

Explore Pathlabs' 'People First' core value, emphasizing the importance of relationships within the company and with clients. Learn how prioritizing people leads to growth, empowerment, and exceptional service.

Define your key performance indicators for digital advertising success.

Meet Jess, a key member of the Pathlabs team, and learn about her journey, expertise, and what inspires her to deliver programmatic advertising success.

Paid advertising is a big portion of your digital marketing strategy. Here’s how to measure return on ad spend.

What is digital activation? Here's what agencies and in-house marketing teams need to know about digital activations and why they're important.

Definitions, Targeting, Examples & More for Digital Marketers

Great companies start with great people. With this series, we want to give you a peek behind the curtains, so you can get to know some of the talented individuals who make this company awesome!

Media execution is becoming an increasingly difficult task for mid-market agencies. Advertising platforms are growing faster than the rest of the world can adapt to. It truly takes a village to keep up with the current trends and optimize digital campaigns.

In this article, we are going to go over some of the things it takes to run a successful media team. First, let’s run through a few definitions:

Meet Kaitlin Dickinson. The newest addition to the Pathlabs team.