Blog
News about Pathlabs, digital media, performance advertising and just maybe the occasional breakfast burrito review.
Get Ready for GA4: Tips to Stay Ahead of the Game
Stay ahead of the digital analytics game with these essential tips for transitioning to Google Analytics 4. Our expert guide will prepare you for the future of tracking and measurement, so you can confidently optimize your website's performance and make data-driven decisions. Don't get left behind - prepare for GA4 today and future-proof your tracking and measurement strategy. Read on for actionable insights and practical advice to stay ahead of the curve.
What Is a Campaign Strategy?
What is a campaign strategy? Learn about the key elements of a digital marketing campaign strategy + how to set your goals and put your plan into action.
Media Strategy for Agencies: In-House vs. Outsourced
Media execution is becoming an increasingly difficult task for mid-market agencies. Advertising platforms are growing faster than the rest of the world can adapt to. It truly takes a village to keep up with the current trends and optimize digital campaigns.
In this article, we are going to go over some of the things it takes to run a successful media team. First, let’s run through a few definitions:
